My customer wants me to record a video of how I develop his software product

(Or, the flip-side of my previous advice...)

You stop giving protestations, and say yes.

"Yes, I would be happy to write a new contract for these additional deliverables. Project-complete tutelege in my proprietary tradecraft is valued at (value of my projected income for the next $N years). There will also be a licensing fee $Y, for physical file ownership rights. If you would like to also own the video's content, I'll get back to you shortly with an additional fee for copyright release."

Lest you think that preposterous: seriously, what price makes it worthwhile to risk your business?

  • A competitor could use that video to criticize, mimic, or undercut your practices.
  • The client could edit it to make you look dishonest.
  • You've sacrificed the potential to monetize your business through video tutorials if he chooses to post excerpts of this one for free (or heck, what if he sold them?).

Value of a work product is not equal to the value of (work product + expertise + work processes)

An employer gets to own and direct all of these. A client only gets to ask "Do you offer__, and if so what do you charge for it?"

So, yep, these are reasonable terms for accommodating an unreasonable request.

BUT unless he accepts those terms and without further howling, I still say a flat "no" is the most persuasive you can possibly be that what he wants is infeasible.

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